Rss Feed
Tweeter button
Reddit button
Delicious button
Digg button
Stumbleupon button

Blastyle

RSS

Euro 2012 Poland and Ukraine official logo

UEFA has just presented a new logo of Euro 2012 (European championship in football) which will be held in Poland and Ukraine. There are some controversies which are discussed in Poland right now:
-Polish flag’s colors are not red and white (they are white and red instead)
-Some say it’s too Eastern-Europe-like and not very fancy

Euro 2012 official logo:
Logo of UEFA Euro 2012 held in Poland and Ukraine

Bigger version of Euro 2012 logo:
Big logo- European Championship in footbal 2012, Poland and Ukraine

Euro 2012- map of venues in Poland and Ukraine:
Map of venues for Euro 2012 in Poland and Ukraine

The brand story of UEFA Euro Championships 2012 logo:

Personally I have to admit that I am not really sure what to think about it. The flourishing football with the flags as leaves gives good associations and should work well as a symbol. But on the other hand- hmm, it looks as a big-headed guy with widespread arms or sth. And it’s really kind of old-fashioned, maintaining the stereotype of backward Poland and Ukraine..

And what do you think?

Related posts:

  1. Studio K – small design studio from Poland
  2. Multiadaptor- branding and print design agency
  3. Paul Sych- Faith is spiritualized imagination
  4. ThinkSimpleActSimple.com- portfolio of Driv
  5. A Friend Of Mine Design Studio- Suzy Tuxen


6 Responses to “Euro 2012 Poland and Ukraine official logo”

  1. I hate the logo and the identity. I'm from Poland and I'm a bit ashamed of what they did.
    To much everything.
    This is LOGO ang it sholud be as simple as possible. So we have here a ball and flowers and typography, and shadows and this r connected with o…
    The map – I thought it's a joke… well it was not..


  2. Anyone knows what is the font of this map of Poland and Ukraine with 8 cities (Poznań, Wrocław etc.)?


  3. Looks custom made..


  4. No because this event has a lot merchandising:

    http://en.rian.ru/sports/20120510/173366935.html

    http://www.uefa.com/uefaeuro/news/newsid=1530158.html (The Official Uefa’s website)

    http://web.paninigroup.com/uefaeuro2012/official-sticker-album

    And also shirts, but i don’t find anything about the name of the font…


  1. 2 Trackback(s)

  2. » Euro 2012 Poland and Ukraine official logo » Blastyle » Blog … | Euro 2012 widziane za granicą - Piszą o nas!
  3. Asking English questions? | World Cup 2010

Post a Comment